If you happen to’re studying this, you in all probability are already conscious of the immense potential of video content material as a advertising software — particularly when that you must flip uninteresting or troublesome advertising messages into fascinating items your viewers will love.
And sure, from all the various types at your disposal, whiteboard movies stand out as nice additions to most advertising methods as a result of how they simplify advanced matters and make your message memorable.
However making an impactful and efficient whiteboard animation is not any straightforward feat. It takes a eager eye for element, an attractive script, and a splash of creativity to make a bit that really resonates along with your target market.
So on this article, I’ll be sharing 5 ideas that will help you create whiteboard animations like a professional. Whether or not you’re a seasoned marketer or nonetheless dangling within the studying curves, the following pointers will aid you take your whiteboard animations to the subsequent degree.
Let’s get began, we could?
Use Dynamic Angles and Transitions
When creating an attractive and impactful whiteboard animation, taking note of vital particulars could make all of the distinction. One such element is using dynamic angles to your pictures and attention-grabbing transitions to offer your video that oh-so-pro contact.
Listed below are some methods to realize that fashion:
- Get artistic with angles: Experiment with totally different angles to showcase numerous points and components of your animation. Attempt utilizing a fowl’s eye view or worm’s eye view so as to add a singular perspective to your animated pictures.
- Use transitions to information consideration: Transitions reminiscent of zooms, pans, and tilts can successfully information the viewers’s consideration and spotlight an important elements of your content material. Use these transitions to guide your viewers via your story.
- Keep away from overloading the viewer: Whereas transitions and wealthy graphics can add quite a bit, utilizing too lots of them could be distracting and take away from the general vibe of your video. Make sure that to make use of transitions and comparable graphic components sparingly and solely when it provides to the move of the animation.
- Guarantee smoothness: Tough visible property or compelled/uneven transitions can take away from the general really feel of your animation and detract from the message you’re making an attempt to convey. Take a while in post-production to create easy and fluid transitions and animations to offer your piece a high-quality, skilled look.
Construct Round Information, However Flip it Into Insights
Utilizing statistics and comparable knowledge factors could be a highly effective option to make your advertising content material extra reliable and credible. However let’s face it; uncooked statistics aren’t all the time essentially the most memorable or participating.
That’s why it’s essential to show that knowledge into insights.
One nice useful resource that will help you flip knowledge into insights is the guide “Made to Stick” by Chip Heath and Dan Heath. The authors argue that the important thing to creating data memorable is to make it, properly, “sticky.”
In different phrases, you need your knowledge to be memorable, simply understood, and simply remembered by your viewers.
Listed below are some ideas that will help you do exactly that along with your whiteboard movies:
- Use juxtaposition: Utilizing graphics and transitions to check and distinction two or extra issues could be an efficient means to assist your viewers perceive the importance of the info you’re presenting.
- Use anecdotes: Animating a private story or instance will also be highly effective to assist illustrate your level and make the info you’re presenting extra relatable to your viewers.
- Use examples your viewers can relate to: If you wish to make your knowledge extra significant to your viewers, that you must discover examples that they will perceive and relate to.
- Use visualization: Charts, graphs, and different visible aids assist your viewers see the info in an attention-grabbing means. For instance, you may use a bar graph to check the expansion of various firms over the previous few years.
- Present the ‘wow’ issue: Making a ‘wow’ issue will help make your knowledge extra memorable. Use contrasting statistics, sudden comparisons, or shocking examples to make your viewers sit up and take discover. This piece from Overclock Labs completely illustrates that method.
Use the Proper Music and Sound Design to Evoke Emotion
Music and sound results are sometimes underestimated, however they play a vital position in how your viewers perceives and remembers your video.
Actually, the fitting music and sound results will help you optimize your whiteboard animation for extra conversions and viewer engagement by establishing an emotional reference to them.
Listed below are some ideas that will help you accomplish this:
- Be careful for copyright points: As a enterprise, you wish to keep away from copyright problem. So, it’s finest to decide on royalty-free music to your animation. Fortunately, loads of web sites supply all kinds of high-quality, royalty-free music you should utilize in your video.
- Take into account the tone and temper you wish to convey: The music and sound results you select ought to replicate your animation’s total tone and temper. For instance, in case your video is supposed to be upbeat and energetic, select a music monitor that displays that. Or, if it’s meant to be severe and thought-provoking, select a extra somber monitor.
- Match the tempo of your animation: The music’s tempo ought to match your animation’s tempo. For a quick-paced animation (like in a brief video), select a music monitor with an up-tempo beat. Select a music monitor with a slower, much less intrusive beat for a slower-paced piece that offers with extra severe or difficult matters.
- Use sound results sparingly: Sound results can successfully spotlight some visible components and drive your viewer’s consideration, however too many could be distracting. Select sound results that improve your animation and add worth moderately than take away from it.
Use Normal Advertising and marketing Rules to Carry Your Piece Collectively
Advertising and marketing has advanced quite a bit over the previous 20 years, and we’ve had some luminaries contribute some nice insights and philosophies you should utilize to boost the general high quality of no matter whiteboard video you’re employed on.
Listed below are a few of them:
- Steve Jobs: Steve Jobs was identified for his means to simplify advanced concepts and current them in a memorable and persuasive means. When creating your whiteboard animation, attempt to simplify your message as a lot as attainable and ship it in a means that’s straightforward to your viewers to comply with and bear in mind.
- Mary Kay Ash: Mary Kay Ash believed within the energy of constructive reinforcement and inspired her salespeople to deal with the positives moderately than the negatives. When creating your whiteboard animation, deal with the advantages of your services or products and the way it will enhance your viewers’s life.
- Helen Lansdowne: Helen Lansdowne was a pioneer of emotional promoting and believed that the simplest commercials faucet into the target market’s feelings. When creating your whiteboard animation, attempt to evoke feelings in your viewers and join with them on a deeper degree.
- David Ogilvy: David Ogilvy believed within the significance of headlines and that the headline is essentially the most essential a part of any commercial. When publishing your whiteboard animation, make sure that its title is evident, concise, and attention-grabbing.
- Seth Godin: Seth Godin is a contemporary advertising legend, and he emphasizes the significance of making a outstanding narrative that’s value spreading. When creating your whiteboard animation, attempt to create a story that’s so compelling that your viewers will wish to share it with others.
At all times Inform a Nice Story
You might need heard that one earlier than — and also you’re listening to it once more. An important story is among the elementary points of making a fascinating advertising video, and whiteboard animations aren’t any exception.
An important story can convey a message that may pique curiosity and switch viewers into clients.
Listed below are some ideas to enhance the storytelling aspect of your whiteboard movies:
- Begin with a transparent aim in thoughts: This level connects us again to a few of what we talked about earlier. Reply this query: What would you like your viewers to remove out of your animation? Understanding the reply to this query will aid you craft a narrative that’s targeted and aligned along with your goal.
- Create a powerful narrative construction: An excellent story has a transparent starting, center, and finish. Think about using the hero’s journey or the three-act construction to offer your story a transparent framework.
- Make it relatable: The perfect tales are people who join with the viewers on an emotional degree. Discover methods to make your story relatable by utilizing private anecdotes, humor, or relatable characters.
- Use supportive visuals: A whiteboard animation is a visible medium, so benefit from it! Use photos, illustrations, and animations to deliver your story to life.
- Maintain it easy: A sophisticated story could be complicated and detract out of your message. Maintain your story easy, targeted, and straightforward to comply with. Take this video for example; it tells you all you want in regards to the firm, utilizing a powerful narrative, relatable dialogue, and supportive visuals — all whereas maintaining it easy:
In Brief:
Making a profitable whiteboard animation requires cautious consideration of assorted components, together with animation fashion, music and sound results, advertising rules, storytelling, and knowledge visualization.
By choosing the fitting animation fashion that matches your message and model, incorporating dynamic angles and transitions, utilizing advertising rules from legends, telling a compelling story, and turning knowledge into insights with the assistance of anecdotes, examples, and visualization, you’ll be able to create a robust whiteboard animation that can seize your viewers’s consideration and successfully convey your message.
Good luck!
